As the Christmas rush begins, thousands of people are starting to look for the perfect present for their loved ones. However, for businesses it is a very important time of the year, as they need to get the sales and stay ahead of their competition.
We are going to look at 5 ways to stand out from the commercial Christmas crowd over this festive period, so you can do better than your competitors.
Design/ Decoration
When looking to stand out from the crowd at Christmas time, there is an increased focus on design. Not only should the decoration of the store or design of your printed bags be festive and engaging, but the design of your website should also simultaneously fit the same theme and layout. This not only helps to keep your brand in the Christmas spirit, but it also helps to ensure that your brand is coherent throughout every aspect, helping you to keep ahead of your competitors.
Variety
Another way that you can stand out from the crowd is to have a variety of products and prices. If all of your stock is set at a very high price you are less likely to make sales and get people through your doors, however if you have a wide range of products at differing prices, you are more likely to make money and stay ahead of your competitors. It is important to offer products that your competitors do not have as this will ensure that you have uniqueness for customers to opt for.
Move Online
Although the main focus is around your physical storefronts at Christmas time, it is also important to consider online elements, such as an e-commerce store. Although this may not seem like an important factor, this is one of the main ways that you can stay ahead of your competitors.
Having an online store at this time of year will help you to reach out to a bigger target audience as well as boost sales. This means that even if sales in-store begin to decline, you can continue to have a respective number of sales online.
Target Audience
It’s important to ensure that you are targeting the right people for your business. Although it may seem tempting to invest in products that cater to everyone, it is important to be true to your brand. If you keep to this, it will help to guarantee that you have the required stock to draw people in. If you play to your target market you are much more likely to have success.
Time
Even though this seems like an unusual way to stay ahead of the competition, time is everything. If your stock is just a couple of days late, this can have a crucial impact on the number of sales made during the holiday season. SO, although it can be a challenge to stick to time goals, it is important to ensure that you order your stock in advance to make sure that you get the most out of your Christmas stock. Use previous festive sales data to estimate and predict the amount of stock you will require this year.
As you can see, it is crucial to ensure that you have thought of every aspect leading up to the Christmas rush and is something that needs to be thought out thoroughly in order to be a success against your competitors.
