With the high level of smartphone penetration around the world, there has been an unprecedented scope of e-marketing from any part of the world. Having said that, we mean small business owners are to benefit from this e-marketing endeavours. As a matter of fact, a world of opportunities has unfolded to the web development companies.
The crux is that like the five fingers of your hand, not every website design company is equally competent to design websites bespoke to the need of the small business owners. We, therefore take this opportunity to share 4 secret website design tips for small business owners.
Tip -1: You live in 21st century that revolves around the speed. As a matter of fact, your site cannot afford to be slow. Having said that, we mean according to the research around the world, it’s been established that unless your site is capable of loading within a second, it is bound to lose traffic. Interestingly, 55% of the online visitors spends less than 15 seconds on a site. Therefore, these 15 seconds are crucial for you to convince the visitors in your favour. In other words, you must choose a website design that’s speedy enough to live up to the expectation of the visitors.
Tip -2: According to a study, almost half of the world population has an active internet connection today and 75% of the internet users live in top 20 countries around the world while more than 2 billion internet users access internet through the handheld devices such as the smartphone. All these data put together indicates that a growing number of internet users access internet through smartphones while the others access internet through the PC. In other words, your website must have the responsive design with a view to maximising reach and to retain customer loyalty.
Tip -3: Your product is displayed online and the visitors can access information about them only through the e-route. It means whichever web design you choose for your business, the web store must be user-friendly. Having said that, we mean your website must have the easy navigation system with a good landing page and a minimum formality to get registered there. At the same time, it must have some experiential zones for the visitors so that they can understand your product well and feel connected with it. To do this, you would need to upload HD (High Definition) images of the products, movie clips, and the keyword stuffed content for a consumer education. This way, you will enhance the visitors’ experience on your site and will also retain loyalty.
Tip -4: Unless there is a regular sale online, your entire exercise for the website design gets lost. After all, things that you do here are meant for earning revenue. Hence, your website must have an easy but secured payment gateway. It should also have a number of payment options such as the debit/credit card, PayPal, internet banking, and the cash on delivery etc.
There is no fixed rule on the 4 secret website design tips for small business owners. Set your priorities right before designing your site and enjoy the ecstasies of life.