These days, it is easy for firms to take advantage of business stationery printing services. By heading online, bosses should be able to find exactly what they are looking for, and at great value for money.
However, success does not lie solely in finding a good stationery printing service provider. In addition, companies must think carefully about the design of their stationery. After all, succeeding in the world of business is about more than offering good products or services. It is also about creating a positive impression.
Branding can play a hugely important role in determining how well organisations do in the long-term. With this in mind, it is well worth managers’ while spending some time on the design of their stationery.
Luckily, there is plenty of advice available for those who need it. For example, writing in the Houston Chronicle, Laura Jerpi has offered some tips. Commenting on the significance of the issue, she said: “The stationery that you choose for your business will help clients form an impression of your company. The design of your letterhead should reflect the image that you want your company to project. Ensuring that your branding strategy is incorporated into the design will help people recognise your company and understand the message that you’re trying to convey.”
To help ensure business stationery stands out, firms should include colour in their designs, she suggested. On this subject, she said: “Matching the colours in your logo to those on your stationery is a good idea for branding purposes. Choose complementary colours for your stationery, as they look best together. For example, if you use bright colours in your logo, choose bright colours for your stationery.”
Paper quality is also crucial, Ms Jerpi noted. Companies should select high-quality paper for the items as this makes them appear more professional. According to the writer, clients will notice the difference between standard photocopier paper and thick, glossy paper. This, she claimed, could be enough to “change the perception of your company in the mind of a potential client”.
Meanwhile, she went on to suggest that stationery should include contact information such as companies’ addresses, phone numbers and email addresses.
From an aesthetic perspective, designs should offer elements of “clean white space”, she added, as this will help messages to stand out. In contrast, busy designs can distract people and prevent them from noticing the important details.
Font is another key issue, the writer stated. About this, she said: “Selecting font styles and colours that are easy to read is a necessity. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable.”
As long as firms bear advice like this in mind, they should succeed in creating effective stationery that serves the desired purpose.
Increasingly, managers are heading online to take advantage of stationery printing services. This can be a quick and convenient means of accessing the items, and firms may save themselves cash by sourcing the items in this way.
About the Author – Anna Longdin is a freelance blogger who contributes regularly to a wide range of printing sites, including Peanut Print.